All traders worth their salt know about the tests. You test landing pages to see Image Manipulation which generates a higher conversion rate. You test offers to see which ones generate more leads. You test headlines to see Image Manipulation which attracts the most readers. You test the colors of your buttons. (Even if they don't do anything long term.) And yet, SEO? “Meh.
Just sprinkle some keywords on this page before it goes live, please. " how to run SEO tests Obviously, this is not ideal. It's not Image Manipulation even good. It's mediocre at best. We are not here for mediocre. Your competition is not mediocre. They spend 2x on this stuff. In response, you should run SEO tests. First, check out Rand Fishkin's tips for passing SEO Image Manipulation tests. Then follow these simple steps: Experience vs. Control : You would never, ever, ever change every headline on every paid campaign landing page. So don't do it organically either.
You change a single item and run it against the control group to limit your risk. Segmentation : Similarly, you would never create Image Manipulation a new landing page for every paid campaign. Instead, you would choose a keyword. A campaign. Or 10% of the traffic. Again, you would use a much smaller segment than usual to control the variations. Repeatability : Got decent results? Good. Do it Image Manipulation again. One-time blips won't pay the bills. The point is to proceed with caution on this stuff. You don't want to do something you can't undo. You don't want to de-index your site if you don't know exactly how to undo these changes. Now, roll up your sleeves Image Manipulation and get ready to conduct SEO experiments.