Social proof is a powerful mid funnel marketing tool. It’s the idea that Image Manipulation people are more likely to do something if they see that other people previously made the same decision. You can use social proof as one of your mid funnel marketing tactics by adding testimonials to your website, using case studies in your email campaigns, and sharing customer stories on social media. You can also give discounts to customers who refer their friends to your Image Manipulation product or service. Let’s explore using social proof in more detail using your website, email marketing, and social media. Social Proof on Your Website Adding social proof to your website is a great way to persuade people to become customers or clients.
You can do this by adding testimonials from Image Manipulation happy customers, displaying case studies, and sharing customer stories. You can also add trust badges to your website. These images or icons show that your site is secure and verified by a third party. Some popular trust badges include the Norton Secured Seal, the McAfee Secure badge, and the TRUSTe certification seal. Social Proof Via Email Marketing Embed customer testimonials into all aspects of your email marketing campaigns. Add them to the P.S. section and send dedicated emails highlighting Image Manipulation a particular customer’s success story. Include links in email sequences encouraging subscribers to click to read case studies on your website’s landing pages.
You can also conduct mid funnel email marketing Image Manipulation campaigns to prospects who abandoned carts on your website. Send a reminder of people’s shopping cart items. Include special discounts or free shipping offers to persuade them to complete the purchase. Social Proof on Social Media Share videos and images of real customers using your product or service on social media. You can also use content like infographics, ebooks, webinars, and Image Manipulation white papers as part of your mid funnel social media content strategy. Share these things with an engaging caption that encourages prospects to click through for more information.