How can we move people through the website page by page? How does the website bring our company closer to our goals? When you have answers to these questions , you can determine what content, messages, and calls-to-action you need on your website so that they can effectively help you achieve your business goals. How to develop a website strategy in four steps Whether you're starting a new website or updating an existing one, here are four steps to developing a website strategy that can make your website more effective.
Consider these website strategy examples as you create a plan for your site. Define your website goals It is practically impossible to develop a website strategy if you do not know the mobile number list goals for your website. If you don't know what you want your website to do, how can you set it up to drive action? Goals are the foundation upon which your website strategy is driven. There are different goals for a website, and the kind of goals you have will determine the approach you take to your website. Goals in website strategy examples might include: Goal: Increase organic search results.
Approach: Create a Content Strategy for SEO . Goal: build trust and inform your customers. Approach: Develop sales pages and educational thought-leadership blog posts. Purpose: Show your work . Approach: Build a portfolio or case study library. Goal: generate leads . Approach: build gated content assets. Goal: to stimulate sales and online orders. Approach: Build an online store . Keep in mind that there are many purposes for a website . Don't be too broad with your goals and don't set too many . Identify two or three primary goals and optimize your site to meet those goals.